Upselling is a powerful strategy that significantly impacts a business’s bottom line. By the time a customer has made the decision to stop by your restaurant, the hardest part of the “sales” equation is already over. By encouraging customers to purchase premium products or add-ons, companies can increase the average order value with almost zero additional effort. This technique not only boosts revenue but also enhances customer satisfaction by offering tailored suggestions that meet or exceed their needs. In the fast-paced digital age, leveraging data-driven insights for upselling can further optimize these outcomes, making it an indispensable tool for growth-minded enterprises.
With all that in mind, most fast food chains today have sales scripts that they provide their drive-thru employees. Unfortunately, humans frequently forget to upsell, or feel hesitant to suggest additional items,
Integrating your drive-thru with Artificial Intelligence like QuickByte means that you can have 100% consistency without the human error or training costs. Whether management decides they want to push a specific item, or you want to use machine learning to make a suggestions to individual customers based on their current order, QuickByte will never miss an opportunity to upsell.
While covered elsewhere in our articles on accuracy and efficiency in the drive-thru, it’s hard to understate the revenue uplift that is created through the improved customer experience. Shorter waits have been shown to increase repeat visits from customers, and increased order accuracy significantly reduces the incidence of negative reviews for your store.
Across our preliminary rollout, QuickByte customers have reported increases in their drive-thru revenue of upward of 12%
There are some concerns by franchise owners that customers will be scared away by the integration of AI, having a competing effect on revenues. From our customer research, fewer than 2% of users were able to accurately identify QuickByte’s voice as an AI when played through a speaker. Of those individuals, 95% stated that they either liked or did not mind the integration of artificial intelligence in their dining experiences, while the remaining 0.1% of end customers that disliked it did so on the basis of moral concerns about employee jobs.
At risk of sounding too good to be true, 12% increased revenues far outweigh dissatisfaction from fewer than 1 in 1000 customers.
The integration of AI into drive-thrus is not a question of if but when. After all, when you have an opportunity to increase revenue and decrease cost as a business, there would have to be outsized risk to consider any other option. In 2024, the landscape doesn’t show any signs of such risk. For QSRs, the question now is how quickly and effectively they can embrace this change, integrating AI into their operations to stay competitive in an ever-evolving market. Be on the forefront the future of customer interface and bump your revenues, and book a call with a QuickByte representative today!
