Accuracy in drive-thru orders is more than a metric—it’s the cornerstone of customer satisfaction and repeat business. In traditional systems, human error and miscommunications often lead to incorrect orders, impacting customer satisfaction and operational efficiency. According to a 2023 study, quick service chains only managed to get orders correct an average of 86% of the time. Anecdotally from sites like reddit, this number has been declining at a noticeable clip since 2020.
Misheard orders, background noise, and the sheer volume of requests can overwhelm even the most experienced staff, leading to inaccuracies that cost time, resources, and customer trust.
However, the integration of QuickByte infrastructure in replacing drive-thru speakers presents a promising horizon, one where precision becomes the standard, not the exception.
The most direct impact of an incorrect order is the immediate disappointment and frustration felt by the customer. Expecting one thing and receiving another disrupts the dining experience and can significantly diminish the enjoyment of a meal, especially if the mistake involves food preferences, dietary restrictions, or allergies. The only way to reduce the impact of this eroded trust is by offering a replacement at no charge. You’re now paying for materials on two meals for the revenue of one! Inaccurate orders represent hundreds of millions of dollars worth of food waste on an annual basis, and may increase your store’s food costs by over 15%.
Even if you’re willing to write this off as part of the cost of doing business, there is a moral and ethical consideration around the food waste’s contributions to greenhouse gas emissions and limited water use. As a business owner, you have the opportunity to make a larger impact than most on the future of our planet’s health.
Accurate, efficient service contributes to a positive customer experience, fostering loyalty and encouraging repeat business—a crucial component in the competitive QSR landscape.
While road noise may provide the occasional challenge for QuickByte’s system, prompting a confirmation from the customer, currently integrated QuickByte systems average 99.2% accuracy, representing a reduction of incorrect orders by 94%.
If integrating with QuickByte’s system means a 94% decrease in unhappy customers, and an increase in your operating margins by virtue of order accuracy, can you really afford not to book a call with our team today?
